Creating an Email Campaign in MailerLite

Step-by-step

1. Select 'Create campaign' and choose between a regular or A/B test campaign
2. Enter the campaign name, subject line, and sender details
3. Select a pre-created template or start from scratch in the Drag & Drop Editor
4. Drag content blocks like text, images, and dividers from the sidebar into the email body
5. Click on elements to edit text, swap images, or add hyperlinks
6. Add a button element and customize its text and link
7. Use the preview mode to check the design on both desktop and mobile
8. Review the final design before proceeding to the recipient selection

Options

• Choose between a regular campaign or an A/B test
• Start from a pre-designed template or a blank layout
• Differentiate content sections by changing individual block background colors

Watch out for

• Ensure you have an active recipient list or segment created before sending

Tips

• Always test how everything looks on both desktop and mobile before sending
• Use dividers and background color changes to make different content sections stand out
• Check that all hyperlinks are correctly copied from your website or documents