MailerLite: Design an email with the drag-and-drop editor

Metics Media·Dec 2024

Demo summary

Shows how to build a campaign from scratch, including adding headlines, images, personalized variables, and buttons, then saving it as a template.

Step-by-step

Select Create and choose the Regular campaign type
Enter a campaign name, subject line, and pre-header text
Select the recipient group and ensure Track Opens is enabled
Choose the Drag and drop editor from the editor selection screen
Delete unwanted placeholder blocks using the trash icon
Drag a content block from the sidebar into the canvas
Click on elements to edit text, replace images, or insert variables for personalization
Click the button element to enter a URL and set it to open in a new tab
Go to Actions and select Save as template to reuse the design

Options

Add emojis to the subject line
Use the Rich-text editor for simple text emails
Use the Custom HTML editor for manual coding
Select pre-made designs from the Template gallery

Watch out for

A professional email address must be set up before starting the campaign
Variables like 'Name' only work if you have that specific data for your contacts

Tips

Use a subject line and pre-header that entices people to click
Keep the block containing company information and the unsubscribe link for compliance
Use variables to make the email feel more personal to the reader

Highlights

“allows us to design nice looking emails, including images, graphics, and buttons”

All demos from “MailerLite Tutorial for Beginners 2026 - Step by Step Email Marketing Guide”

5:511:17Authenticate a sending domain in MailerLiteThe video demonstrates adding a custom domain and using the automatic authentication process with a host like Hostinger to verify sending credentials.MailerLite· Authenticate sending domain (SPF/DKIM/DMARC)
7:342:36Import contacts via CSV to MailerLiteA step-by-step walkthrough of uploading a CSV file, creating a subscriber group, and mapping spreadsheet columns to MailerLite data fields.MailerLite· Import / migrate contacts
11:321:01Create a dynamic subscriber segmentDemonstrates creating a segment using multiple conditions, such as group membership and geographic location (United States).MailerLite· Segment the list
12:445:41Design an email with the drag-and-drop editorCurrentShows how to build a campaign from scratch, including adding headlines, images, personalized variables, and buttons, then saving it as a template.MailerLite· Design a newsletter / email (drag-and-drop editor)
19:502:57Create and configure a signup popupDemonstrates selecting a popup template, customizing the design and form fields, and setting display triggers like time delay or exit intent.MailerLite· Add an opt-in popup
24:355:01Build a lead-capture landing page from scratchShows the process of creating a two-column landing page with a lead magnet image, text, and a signup form, including URL and SEO settings.MailerLite· Build a lead-capture landing page
30:224:32Set up an automated welcome email sequenceDemonstrates building a visual automation workflow triggered by group joins, including delays, multiple emails, and conditional branching based on user activity.MailerLite· Build a welcome / drip automation
Watch “MailerLite Tutorial for Beginners 2026 - Step by Step Email Marketing Guide” →

Design a newsletter / email (drag-and-drop editor)

3:295:56Creating a broadcast campaign in MailerLiteA step-by-step walkthrough of setting up a regular campaign, including subject lines, preheaders, selecting recipients, and using the drag-and-drop template editor to customize blocks.Matt Crawford
12:445:41Design an email with the drag-and-drop editorCurrentShows how to build a campaign from scratch, including adding headlines, images, personalized variables, and buttons, then saving it as a template.Metics Media
2:007:54Creating an Email Campaign in MailerLiteWalkthrough of setting up a new campaign, choosing between regular and A/B test options, and using the drag-and-drop editor to customize text, images, and buttons.EB