Creating a broadcast campaign in MailerLite
MailerLite
Demo summary
A step-by-step walkthrough of setting up a regular campaign, including subject lines, preheaders, selecting recipients, and using the drag-and-drop template editor to customize blocks.
Step-by-step
- Enter a Campaign name and Subject line
- Verify and authenticate your sender email address to access the content editor
- Add a preheader to provide a preview of the email content in the inbox
- Select recipients by choosing specific groups or selecting all active subscribers
- Choose an editor type such as the Drag and drop editor, Rich text editor, or HTML builder
- Select a template from the gallery or preview a specific design
- Customize the layout by clicking blocks to change images, text, button colors, and background colors
- Drag and drop new elements like hero sections or three-column blocks into the design
- Click Save and then Done Editing to proceed to the review and schedule screen
Options
- Add emojis to the subject line
- Enable UTM tags for Google Analytics tracking
- Track email opens
- Change the 'Reply to' email address to be different from the sender address
- Paste text from external sources like Google Docs or Notion
Watch out for
- You must verify and authenticate any email address you want to attach to MailerLite before you can show or edit content
- Groups are a prerequisite for organized recipient selection in MailerLite
Tips
- Use the preheader as an introduction to what the email contains to improve inbox visibility
- Utilize the template gallery's categorized sections (e.g., Black Friday, Business, Health and Wellness) to find professional designs quickly
Highlights
“this is really really a great intuitive editor”
All demos from “MailerLite Review 2026: The BEST Email Marketing Service?”
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- Watch “MailerLite Review 2026: The BEST Email Marketing Service?” →
Design a newsletter / email (drag-and-drop editor)
- 3:295:56Creating a broadcast campaign in MailerLiteCurrentA step-by-step walkthrough of setting up a regular campaign, including subject lines, preheaders, selecting recipients, and using the drag-and-drop template editor to customize blocks.Matt Crawford
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