MailerLite: Designing and configuring a website popup

Step-by-step

1. Click Create form at the top of the dashboard
2. Select Pop-ups as the form type
3. Enter a name for your form and click Save and continue
4. Select a subscriber group to add new signups to
5. Choose a template from the available categories like Events, Signups, or Lead gen
6. Customize the design by editing text, elements, or the countdown timer
7. Configure behavioral triggers such as time delay, scroll depth, or exit intent
8. Set the frequency and visibility rules for the popup
9. Copy the provided JavaScript snippet and insert it into your website code

Options

• Choose between Lightbox, Slide-in, Half screen, Full screen, or Floating popup types
• Trigger popup after a specific time delay (e.g., 5 or 20 seconds)
• Trigger popup based on scroll percentage (50%, 75%, or 100%)
• Enable 'Show before closing page' (exit intent)
• Set frequency to hide the popup for a specific period (e.g., one month) for returning users
• Schedule the popup to activate at a specific time
• Hide the popup on specific website pages

Watch out for

• The 'show before closing page' (exit intent) trigger does not work on mobile devices
• You must select a subscriber group before proceeding to the design stage
• Inserting the form requires the ability to paste JavaScript or HTML snippets into your website's code

Tips

• Use the preview feature to see how templates look before selecting them
• Set the frequency to one month so users aren't 'spammed' with the same popup repeatedly
• Be cautious with exit-intent triggers as some users find them annoying or 'spammy'

Highlights

“everything's very intuitive. You'll find your way around MailerLite whilst you create these.”