Kit: Create a lead magnet automation trigger

Step-by-step

1. Go to Automations and select Visual Automations
2. Click Create a new automation
3. Select Start from scratch and click Start Building
4. Choose Joins a form as the trigger event
5. Select your specific landing page or form from the dropdown list
6. Click Add an event
7. Click the plus icon and select Email sequence under Action
8. Type a name for a new sequence or select an existing one from the list
9. Click Create new and Add action

Options

• Use pre-built automation templates instead of starting from scratch
• Add a Delay action to wait a specific number of days or until a custom date
• Add additional events or conditions to the automation path

Watch out for

• You must have a landing page or form already created to select it as a trigger

Tips

• Start with an empty automation to have full control over the build
• Name your automation and sequences clearly (e.g., 'Test Lead Magnet Email') so they are easy to find later
• Send the lead magnet via an automated email sequence rather than a simple page redirect to ensure it reaches their inbox