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MailerLite: Build a lead-capture landing page from scratch

MailerLiteTry it →Watch full video →Metics MediaMetics Media·

Demo summary

Shows the process of creating a two-column landing page with a lead magnet image, text, and a signup form, including URL and SEO settings.

Step-by-step

  1. Go to Landing Pages and click Create
  2. Name the page and select the subscriber group for signups
  3. Choose to start from scratch to enter the landing page editor
  4. Turn off page navigation and page footer in the Settings tab
  5. Drag a two-column section element onto the page
  6. Add heading, text, signup form, and image elements to the columns
  7. Customize the success page by switching the view at the top of the editor
  8. Set the landing page URL and upload a favicon in the final settings
  9. Add SEO details like page title and keywords if you want the page indexed
  10. Click Publish to go live

Options

  • Browse and use pre-made templates instead of starting from scratch
  • Use a custom domain (requires a paid plan)
  • Add additional form fields like 'Name' via the form gear icon
  • Toggle 'Allow search engines to index this page' in SEO settings

Watch out for

  • Free plan users are restricted to the subscribepage.io domain
  • A page title is required in SEO settings for the page to display correctly in Google search results

Tips

  • Delete all default header and footer sections if you want a completely clean, distraction-free landing page
  • Change the button text to something action-oriented like 'Send it now'
  • Move the 'Name' field above the 'Email' field for a more standard form flow

All demos from “MailerLite Tutorial for Beginners 2026 - Step by Step Email Marketing Guide”

  1. 5:511:17Authenticate a sending domain in MailerLiteThe video demonstrates adding a custom domain and using the automatic authentication process with a host like Hostinger to verify sending credentials.MailerLiteAuthenticate sending domain (SPF/DKIM/DMARC)
  2. 7:342:36Import contacts via CSV to MailerLiteA step-by-step walkthrough of uploading a CSV file, creating a subscriber group, and mapping spreadsheet columns to MailerLite data fields.MailerLiteImport / migrate contacts
  3. 11:321:01Create a dynamic subscriber segmentDemonstrates creating a segment using multiple conditions, such as group membership and geographic location (United States).MailerLiteSegment the list
  4. 12:445:41Design an email with the drag-and-drop editorShows how to build a campaign from scratch, including adding headlines, images, personalized variables, and buttons, then saving it as a template.MailerLiteDesign a newsletter / email (drag-and-drop editor)
  5. 19:502:57Create and configure a signup popupDemonstrates selecting a popup template, customizing the design and form fields, and setting display triggers like time delay or exit intent.MailerLiteAdd an opt-in popup
  6. 24:355:01Build a lead-capture landing page from scratchCurrentShows the process of creating a two-column landing page with a lead magnet image, text, and a signup form, including URL and SEO settings.MailerLiteBuild a lead-capture landing page
  7. 30:224:32Set up an automated welcome email sequenceDemonstrates building a visual automation workflow triggered by group joins, including delays, multiple emails, and conditional branching based on user activity.MailerLiteBuild a welcome / drip automation
  8. Watch “MailerLite Tutorial for Beginners 2026 - Step by Step Email Marketing Guide” →

Build a lead-capture landing page

  1. 24:355:01Build a lead-capture landing page from scratchCurrentShows the process of creating a two-column landing page with a lead magnet image, text, and a signup form, including URL and SEO settings.Metics Media
  2. 0:250:40Initial landing page setup in MailerLiteShows how to navigate from the dashboard to create a new landing page, name the site, and select subscriber groups.MailerLite
  3. 1:051:00MailerLite landing page editor interface overviewA walkthrough of the editor UI including the elements sidebar, success page toggle, preview modes, and top bar customization settings.MailerLite
  4. 2:051:02Using drag-and-drop elements and sectionsDemonstrates how to use content blocks, columns, and pre-made sections to build the layout of a landing page.MailerLite
  5. 3:070:30Saving custom sections to favoritesShows how to save a designed section to a favorites folder for reuse across other landing pages.MailerLite
  6. 3:370:20Setting global brand stylesDemonstrates how to set global fonts, colors, and typography for a consistent look across the page.MailerLite
  7. 3:571:00AI text and image generation in MailerLiteShows how to use the integrated AI assistant to generate headlines, body text, and custom images directly within the landing page builder.MailerLite
  8. 10:525:39Building a Landing Page in MailerLiteDemonstrates how to create a landing page from scratch, add signup forms, and customize the layout and branding elements.EB
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