ActiveCampaign: Set up Product Interest Tagging

Demo summary
Demonstrates using site tracking to automatically tag subscribers based on specific URL patterns they visit, such as category pages.
Step-by-step
- Search for 'Product Interest Tagging' in the automation templates and select part 1
- Add your site URL and the specific product or service page you want to track
- Add the URL again in the next step and select the 'URL starts with' condition
- Edit the tag in the 'yes' path to indicate the user is 'very interested'
- Assign a standard 'interested' tag in the 'no' path for users with fewer page views
Options
- Track a broad category page (e.g., /women/dresses) instead of specific product pages
- Apply the same logic to service pages instead of product categories
Watch out for
- The effectiveness of the URL tracking depends on how your products are organized on your website
Tips
- Use the 'URL starts with' operator to ensure all sub-pages within a category are included in the automation
- Differentiate between 'interested' and 'very interested' based on the frequency of visits to specific URL patterns
Highlights
“this is supereasy to do”
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