Beehiiv: Managing list hygiene and Boosts
Beehiiv
Demo summary
Shows the beehiiv Boosts marketplace and how to set verification thresholds to filter out unengaged subscribers and maintain high deliverability.
Step-by-step
- Navigate to the Boosts marketplace
- Set specific geographic rules to filter subscribers by country
- Define a verification threshold for engagement rate
- Set the system to automatically pause or filter out unengaged subscribers
Options
- Filter subscribers by specific regions like the United States
- Adjust the engagement rate threshold (e.g., 20%) to determine which subscribers are accepted
Watch out for
- Unengaged subscribers pose a risk to deliverability and can turn your list into 'trash' for senders
Tips
- Use verification thresholds to ensure you are only paying for and sending to valuable, active subscribers
- Constantly manage your application rules to maintain an 'excellent' sender reputation within the ecosystem
Highlights
“it's risk-free, nothing to lose, and it just runs on autopilot”
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Improve deliverability / avoid spam
- 30:105:21Managing list hygiene and BoostsCurrentShows the beehiiv Boosts marketplace and how to set verification thresholds to filter out unengaged subscribers and maintain high deliverability.Greg Isenberg