Brevo: Analyzing Campaign Performance
Brevo
Demo summary
Viewing the analytics dashboard to see open rates, clicks, and purchase data from sent campaigns.
Step-by-step
- Navigate to the campaign performance dashboard
- Review the open rates and click-through data
- Analyze the purchase data to see revenue generated
- Compare current campaign performance against previous weeks
Options
- View performance data for specific segments like 'everyone' or 'shipping'
Tips
- Compare your current campaign results to previous weeks to gauge performance trends
- Look at actual dollar amounts generated to understand the true ROI of your emails
All demos from “Brevo Review : Why It’s the Best Email Marketing and CRM Platform for Small Businesses”
- 3:001:13Using the Brevo Email EditorA brief walkthrough of the clean, drag-and-drop email editor interface to create campaigns quickly.Brevo· Design a newsletter / email (drag-and-drop editor)
- 4:500:46Setting up Email Automation SequencesDemonstration of the automation workflow builder for creating email sequences and follow-ups.Brevo· Build a welcome / drip automation
- 6:181:03Analyzing Campaign PerformanceCurrentViewing the analytics dashboard to see open rates, clicks, and purchase data from sent campaigns.Brevo· Track opens / clicks / revenue (reporting)
- Watch “Brevo Review : Why It’s the Best Email Marketing and CRM Platform for Small Businesses” →
Track opens / clicks / revenue (reporting)
16:571:40Finalize campaign and view reportsShows how to add tags to a campaign, schedule the send, and access the technical reporting dashboard for sent emails.Metics Media- 6:181:03Analyzing Campaign PerformanceCurrentViewing the analytics dashboard to see open rates, clicks, and purchase data from sent campaigns.Ecom Mastery
5:170:45Analyze campaign performance and retentionA brief look at the analytics dashboard to track unsubscribes, open rates, and automation performance.Brevo
3:530:22Analyzing campaign performance with heat mapsDemonstrates the reporting dashboard in Brevo, specifically showing the click heat map to visualize which CTAs were most effective.Brevo