Brevo: Analyzing campaign performance with heat maps

Demo summary
Demonstrates the reporting dashboard in Brevo, specifically showing the click heat map to visualize which CTAs were most effective.
Step-by-step
- Open the report for your specific campaign
- Navigate to the Clicks tab
- Scroll down to the Heat Map section
Tips
- Use heat map insights to brainstorm content and CTA placement for future campaigns
Highlights
“right away I can see what articles and CTAs were most effective”
All demos from “Email Marketing 101: How to Get Started With Email Marketing”
1:490:29Designing a signup form in BrevoShows the Brevo interface for creating a signup form, including adding blocks, CTA buttons, and editing text under the contacts section.Brevo· Create an email signup / subscription form
2:450:52Creating a promotional email campaign in BrevoWalks through selecting a template from the gallery, using the drag-and-drop editor to customize logos and fonts, and scheduling the send using the 'Send at Best Time' feature.Brevo· Design a newsletter / email (drag-and-drop editor)
3:530:22Analyzing campaign performance with heat mapsCurrentDemonstrates the reporting dashboard in Brevo, specifically showing the click heat map to visualize which CTAs were most effective.Brevo· Track opens / clicks / revenue (reporting)- Watch “Email Marketing 101: How to Get Started With Email Marketing” →
Track opens / clicks / revenue (reporting)
16:571:40Finalize campaign and view reportsShows how to add tags to a campaign, schedule the send, and access the technical reporting dashboard for sent emails.Metics Media
6:181:03Analyzing Campaign PerformanceViewing the analytics dashboard to see open rates, clicks, and purchase data from sent campaigns.Ecom Mastery
5:170:45Analyze campaign performance and retentionA brief look at the analytics dashboard to track unsubscribes, open rates, and automation performance.Brevo
3:530:22Analyzing campaign performance with heat mapsCurrentDemonstrates the reporting dashboard in Brevo, specifically showing the click heat map to visualize which CTAs were most effective.Brevo