Brevo: Analyze campaign performance and retention

Demo summary
A brief look at the analytics dashboard to track unsubscribes, open rates, and automation performance.
Step-by-step
- Navigate to the Analytics section
- Review performance metrics for individual automations
- Track unsubscribe rates and retention data
Options
- Analyze performance by individual messages
- View data for specific automations
All demos from “Discover Brevo platform”
1:481:09Manage and segment contacts in BrevoShows how to import contacts manually or via database, organize them into lists, and apply filters for segmentation.Brevo· Tag & manage subscribers
3:191:03Design email campaigns with Brevo templatesDemonstrates using the email editor to customize templates, adjust colors, buttons, and personalize content.Brevo· Design a newsletter / email (drag-and-drop editor)
4:200:58Setting up automation triggers and actionsWalks through the automation builder interface, showing how to define triggers and subsequent email actions.Brevo· Build a welcome / drip automation
5:170:45Analyze campaign performance and retentionCurrentA brief look at the analytics dashboard to track unsubscribes, open rates, and automation performance.Brevo· Track opens / clicks / revenue (reporting)- Watch “Discover Brevo platform” →
Track opens / clicks / revenue (reporting)
16:571:40Finalize campaign and view reportsShows how to add tags to a campaign, schedule the send, and access the technical reporting dashboard for sent emails.Metics Media
6:181:03Analyzing Campaign PerformanceViewing the analytics dashboard to see open rates, clicks, and purchase data from sent campaigns.Ecom Mastery
5:170:45Analyze campaign performance and retentionCurrentA brief look at the analytics dashboard to track unsubscribes, open rates, and automation performance.Brevo
3:530:22Analyzing campaign performance with heat mapsDemonstrates the reporting dashboard in Brevo, specifically showing the click heat map to visualize which CTAs were most effective.Brevo