Setting up Jump To steps in ActiveCampaign Automations

Demo summary
The video demonstrates how to configure 'Jump To' conditions within an automation to move contacts past specific emails once they meet a goal, such as making a purchase.
Step-by-step
- Open your ActiveCampaign automation
- Add a Goal element to the automation sequence
- Define the goal conditions, such as a specific tag or a purchase event
- Configure the goal to allow contacts to jump to this step from anywhere in the automation
- Place the goal after the email sequence you want contacts to skip once they convert
Options
- Use tag-based conditions to trigger the jump
- Use purchase-based events to trigger the jump
- Use date-based conditions for the jump
Watch out for
- Contacts will only jump if they meet the specific conditions you define in the goal
Tips
- Use 'Jump To' goals to prevent customers from receiving sales pitches for products they have already bought
- Think of goals as a way to 'teleport' contacts further down the automation once they take a desired action
Highlights
“it's a really simple thing that exists anyway”
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