demobook

Runway: Create a luxury product commercial using image references

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Demo summary

The user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.

Step-by-step

  1. Select 'Luxury' as the tone in the settings.
  2. Set the format to 16:9 and duration to 15 seconds.
  3. Enable 'Music plus voiceover'.
  4. Type your prompt to trigger the Agent's field suggestions.
  5. Upload the character reference image to the suggested field.
  6. Upload the location reference image.
  7. Upload the product image (e.g., the perfume bottle).
  8. Click to generate the outline.
  9. Review the generated story beats and summary.

Options

  • Manually edit the summary text
  • Adjust individual story beats
  • Message the agent to change direction (e.g., 'make it darker' or 'more cinematic')

Tips

  • Use specific visual references for the model, location, and product to ensure brand consistency.
  • Start writing the prompt first to allow the Agent to automatically suggest the necessary upload fields.

Highlights

Agent doesn't only wait for a finished setup. As I write the prompt, it starts understanding the direction and automatically suggests the fields that fit the idea.

All demos from “Runway Agent Is Here: From Idea to Finished AI Video

  1. 1:292:40Configure and plan a cinematic video with Runway AgentThe user sets parameters for tone, aspect ratio, and audio style before providing a simple prompt to Runway Agent, which then generates a story structure, visual references, and scene beats.RunwayAI Storyboard Generator
  2. 4:092:14Review and edit generated video in Runway Agent timelineRunway Agent generates a 15-second cinematic video and places it into a multi-track editor with video, music, and voiceover layers for manual adjustment.RunwayAI Video Editor
  3. 6:362:02Create a luxury product commercial using image referencesCurrentThe user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.RunwayAI Commercial Generator
  4. Watch “Runway Agent Is Here: From Idea to Finished AI Video” →

AI Commercial Generator

  1. 6:362:02Create a luxury product commercial using image referencesCurrentThe user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.Code And Create