Runway: Create a luxury product commercial using image references
RunwayDemo summary
The user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.
Step-by-step
- Select 'Luxury' as the tone in the settings.
- Set the format to 16:9 and duration to 15 seconds.
- Enable 'Music plus voiceover'.
- Type your prompt to trigger the Agent's field suggestions.
- Upload the character reference image to the suggested field.
- Upload the location reference image.
- Upload the product image (e.g., the perfume bottle).
- Click to generate the outline.
- Review the generated story beats and summary.
Options
- Manually edit the summary text
- Adjust individual story beats
- Message the agent to change direction (e.g., 'make it darker' or 'more cinematic')
Tips
- Use specific visual references for the model, location, and product to ensure brand consistency.
- Start writing the prompt first to allow the Agent to automatically suggest the necessary upload fields.
Highlights
“Agent doesn't only wait for a finished setup. As I write the prompt, it starts understanding the direction and automatically suggests the fields that fit the idea.”
All demos from “Runway Agent Is Here: From Idea to Finished AI Video”
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- 4:092:14Review and edit generated video in Runway Agent timelineRunway Agent generates a 15-second cinematic video and places it into a multi-track editor with video, music, and voiceover layers for manual adjustment.Runway· AI Video Editor
- 6:362:02Create a luxury product commercial using image referencesCurrentThe user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.Runway· AI Commercial Generator
- Watch “Runway Agent Is Here: From Idea to Finished AI Video” →
AI Commercial Generator
- 6:362:02Create a luxury product commercial using image referencesCurrentThe user uploads specific image references for a character, location, and product (perfume bottle) to Runway Agent to guide the generation of a consistent brand advertisement.Code And Create