Creating a lead-capture landing page in Brevo

Step-by-step

1. Navigate to the Marketing tab and click Landing Pages
2. Click Create a landing page
3. Select a pre-made template or start from scratch
4. Set up Page Preferences by naming the page and defining brand colors, typography, and logos
5. Click on text blocks to edit headlines and body copy
6. Select the form element to add or remove contact fields like First Name or SMS
7. Drag the three dots next to form fields to reorder them
8. Select a contact list from the right-hand menu to determine where new signups are stored
9. Click Launch to make the landing page live

Options

• Filter templates by categories like Lead Gen
• Add pre-built sections such as three-column benefits, video features, or trusted logos
• Toggle between desktop and mobile views to check responsiveness
• Edit background colors and text effects using the right-hand sidebar and top menu

Watch out for

• You must select a specific contact list within the form settings so Brevo knows where to add new subscribers

Tips

• Use a template to save time and ensure a professional look
• Include a mockup of your freebie to provide a visual representation of the offer
• Keep signup forms simple with minimal fields to prevent users from bouncing
• Research and use a powerful headline to describe your lead magnet

Highlights

“I highly suggest using a template as it's going to save you a ton of time and it's going to make it look super professional.”