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Close CRM: Re-engaging Stale Leads with Automated Sequences

Close CRMTry it →@JordanRPark ·

Demo summary

Shows how to configure a workflow that detects leads with no recent communication and automatically enrolls them into a follow-up email sequence.

All demos from “3 Must Have Close CRM Workflows

  1. 2:422:10Automating Opportunity Creation in Close CRMA walkthrough of setting up a workflow trigger that automatically creates a sales opportunity when a specific lead status or custom property is updated.Close CRMSync leads to CRM
  2. 4:541:45Automated Lead Enrichment WorkflowDemonstration of using Close CRM's internal workflow tools to enrich lead data and update custom fields based on activity triggers.Close CRMAppend firmographic/technographic data
  3. 15:212:32Re-engaging Stale Leads with Automated SequencesCurrentShows how to configure a workflow that detects leads with no recent communication and automatically enrolls them into a follow-up email sequence.Close CRMBuild a cold-email sequence
  4. Watch “3 Must Have Close CRM Workflows” →

Build a cold-email sequence

  1. 19:373:05Building Automated WorkflowsWalks through setting up automated sequences in Close, including triggers, email sending delays, and SMS steps.@CloseDr
  2. 8:344:54Setting up automated triggers and delays in Close CRMThe video shows how to create a workflow trigger based on lead activity and add time delays between automated SMS and email steps.@CloseDr
  3. 36:212:14Creating Automated Email WorkflowsShows how to build an automated sequence (workflow) in Close, including template selection and scheduling delays.@CloseDr
  4. 23:124:25Setting up automated workflows and sequencesDemonstrates creating automated email and SMS sequences with specific time delays and triggers.@JordanRPark
  5. 13:283:07Building automated workflows and email sequencesShows the workflow builder in Close, including setting triggers, adding email templates with merge tags, and defining follow-up actions.@CloseDr
  6. 1:222:41Creating Email Templates in CloseThe video demonstrates how to navigate to the settings to create and name new email templates for use in automated sequences.@JordanRPark
  7. 27:053:05Setting up Automated Workflows and SMS SequencesDemonstrates the creation of automated workflows in Close, including SMS follow-ups and delay steps for lead nurturing.@CloseDr
  8. 13:232:27Setting up Automated Workflows and SequencesWalks through the creation of automated email and text sequences (workflows) triggered by lead status changes.@katiebani
  9. 14:001:09Managing email templates and snippetsWalks through the creation of sales email templates and snippets for standardized outbound communication.@JordanRPark
  10. 1:361:27Sending individual emails from lead recordsShows the interface for selecting a contact and sending a direct email message within the CRM view.@closecrm
  11. 3:001:19Creating and managing email templatesWalks through the template settings to create subject lines, body content, and shared snippets for the organization.@closecrm
  12. 3:000:56Creating automated sequences in CloseWalks through setting up automated follow-up steps including emails, SMS, and manual tasks within a sequence.@Soft-Savvy

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