Close CRM: Setting up Automated Workflows and Sequences

Demo summary
Walks through the creation of automated email and text sequences (workflows) triggered by lead status changes.
All demos from “Close CRM 2026 Demo (Close.io Everything You Need to Know)”
4:152:49Managing Leads and Contacts in CloseDemonstrates the interface for organizing individual contacts and company-level leads within the CRM.Close CRM· Sync leads to CRM
7:554:21Updating Opportunities and Sales StagesShows how to update a lead's status, mark opportunities as won or lost, and create follow-up tasks.Close CRM· Lead routing & booking
13:232:27Setting up Automated Workflows and SequencesCurrentWalks through the creation of automated email and text sequences (workflows) triggered by lead status changes.Close CRM· Build a cold-email sequence- Watch “Close CRM 2026 Demo (Close.io Everything You Need to Know)” →
Build a cold-email sequence
36:212:14Creating Automated Email WorkflowsShows how to build an automated sequence (workflow) in Close, including template selection and scheduling delays.Sam Queen, CloseDr
1:361:27Sending individual emails from lead recordsShows the interface for selecting a contact and sending a direct email message within the CRM view.Close
3:001:19Creating and managing email templatesWalks through the template settings to create subject lines, body content, and shared snippets for the organization.Close
15:212:32Re-engaging Stale Leads with Automated SequencesShows how to configure a workflow that detects leads with no recent communication and automatically enrolls them into a follow-up email sequence.Jordan Park | RevPilot — Close CRM & Sales Ops
23:124:25Setting up automated workflows and sequencesDemonstrates creating automated email and SMS sequences with specific time delays and triggers.Jordan Park | RevPilot — Close CRM & Sales Ops
14:001:09Managing email templates and snippetsWalks through the creation of sales email templates and snippets for standardized outbound communication.Jordan Park | RevPilot — Close CRM & Sales Ops
3:000:56Creating automated sequences in CloseWalks through setting up automated follow-up steps including emails, SMS, and manual tasks within a sequence.SoftSavvy
1:222:41Creating Email Templates in CloseThe video demonstrates how to navigate to the settings to create and name new email templates for use in automated sequences.Jordan Park | RevPilot — Close CRM & Sales Ops
19:373:05Building Automated WorkflowsWalks through setting up automated sequences in Close, including triggers, email sending delays, and SMS steps.Sam Queen, CloseDr
13:232:27Setting up Automated Workflows and SequencesCurrentWalks through the creation of automated email and text sequences (workflows) triggered by lead status changes.Katie Bani
13:283:07Building automated workflows and email sequencesShows the workflow builder in Close, including setting triggers, adding email templates with merge tags, and defining follow-up actions.Sam Queen, CloseDr
27:053:05Setting up Automated Workflows and SMS SequencesDemonstrates the creation of automated workflows in Close, including SMS follow-ups and delay steps for lead nurturing.Sam Queen, CloseDr
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