Kit: Setting up incentive email and lead magnet delivery

Demo summary
Shows how to configure the 'Incentive' settings to automatically send a download link or file to new subscribers.
Step-by-step
- Open the Settings for your specific form in Kit
- Navigate to the Incentive tab
- Ensure the 'Send incentive email' checkbox is selected
- Click the 'Download' button option under the 'After confirming subscription' section
- Upload your lead magnet file or enter the URL for the freebie
Options
- Redirect to a custom URL instead of a file download
- Edit the incentive email content to match your brand
Watch out for
- The incentive email must be enabled for the lead magnet to be delivered automatically upon subscription
Tips
- Include a clear name for your lead magnet so subscribers know exactly what they are downloading
- Use the incentive email as a double opt-in to ensure your list remains high quality
Highlights
“these are pretty simple settings”
All demos from “How to create a landing page in Kit for free (Step-by-step guide)”
0:443:29Designing a landing page in KitThe video demonstrates selecting a landing page template and using the drag-and-drop editor to customize text, images, and form fields.Kit· Build a lead-capture landing page
4:112:23Setting up incentive email and lead magnet deliveryCurrentShows how to configure the 'Incentive' settings to automatically send a download link or file to new subscribers.Kit· Deliver a lead magnet / freebie
7:272:43Creating and embedding signup formsDemonstrates creating inline forms and the various embed options including JavaScript and WordPress integration.Kit· Create an email signup / subscription form
10:071:23Reviewing landing page analyticsA walkthrough of the Kit dashboard showing visitor counts, subscriber conversion rates, and specific landing page performance data.Kit· Track opens / clicks / revenue (reporting)- Watch “How to create a landing page in Kit for free (Step-by-step guide)” →
Deliver a lead magnet / freebie
4:592:36Set up a thank you page and lead magnet deliveryShows how to create a custom thank you page and configure the incentive email to automatically deliver a file download (lead magnet) upon subscription confirmation.Kit
4:112:23Setting up incentive email and lead magnet deliveryCurrentShows how to configure the 'Incentive' settings to automatically send a download link or file to new subscribers.Kit
3:401:33Set up direct incentive deliveryShows how to use the 'Incentive' settings to automatically deliver a PDF download or redirect to a URL immediately after a user signs up.Netta Dobbins
Kit