ActiveCampaign: Build a re-engagement and win-back automation

Step-by-step

1. Set the automation trigger to 'Has not opened any emails' for the last 60 days
2. Add a tag such as 'status cooling' to the contact profile
3. Send a short re-engagement email with a single link to stay subscribed
4. Add a 'Wait' condition for 7 days
5. Insert an 'If/Else' condition to check if the link was clicked
6. Tag clicking users as 're-engaged' and end their automation
7. Send a final 'gentle goodbye' email to those who did not click
8. Unsubscribe contacts who ignore both emails

Options

• Change the inactivity trigger to 30 days for daily senders
• Change the inactivity trigger to 90 days for monthly senders

Tips

• Use a pattern-interrupt subject line like 'Did I do something wrong?' to catch people off guard
• Keep the re-engagement email short, just a line or two
• Remove inactive users to improve deliverability and lower email costs
• View the 'cooling' tag as a internal visibility tool rather than a functional trigger

Highlights

“Simple, respectful. you're putting the choice back in their hands.”